UK – Diageo, the multinational beverage company, has unveiled ambitious plans to invest over €100 million (US$108.7M) in the decarbonization of its historic St. James’s Gate site in Dublin 8, home to the iconic Guinness brewery for the past 264 years.
The investment is part of Diageo’s commitment to achieving net-zero carbon emissions and transforming St. James’s Gate into one of the world’s most efficient breweries by 2030.
The investment will facilitate the complete phase-out of fossil fuels in the brewery’s direct operations and is projected to reduce Scope 1+2 greenhouse gas emissions by more than 90 percent. This move aligns with the Science Based Target initiative’s definition of net-zero emissions.
By 2030, the brewery’s renewable energy strategy will incorporate grid-supplied electrical power, heat pumps, and biogas generated within a new water recovery facility.
Additionally, this facility will enhance water use efficiency, aiming to reduce the water consumption associated with Guinness brewing by 30 percent.
Debra Crew, Diageo’s Global Chief Executive Officer, expressed pride in leading the decarbonization efforts, stating: “St. James’s Gate is an historic location for an iconic brand. We’re 260 years into our 9,000-year lease at St. James’s Gate and this investment will ensure that Guinness has an exciting and long-term sustainable future. We are proud to lead the way on decarbonisation, both as a major Irish business and as an industry-leading company.”
This initiative is the latest step in Guinness’s ongoing efforts to future-proof its business.
The company has a longstanding reputation for progressive employee benefits, including free healthcare, pensions, paid holidays, and complimentary meals for over two centuries.
Moreover, Diageo’s sustainability efforts extend beyond Ireland, with the company actively working to reduce carbon emissions globally in alignment with its 10-year Environmental, Social, and Governance (ESG) action plan, Society 2030: Spirit of Progress.
Tanqueray unveils limited-edition gin
In addition to its sustainability initiatives, Diageo-owned Tanqueray gin has introduced a new limited-edition flavor, Paradiso, inspired by the vibrant tastes of summer.
Paradiso infuses the classic London Dry gin with the tropical essence of Brazilian guava and the refreshing herbal notes of lemongrass, resulting in a unique pinkish rosé color.
Tanqueray Paradiso, available for a limited time, aims to capture the essence of a summer holiday in every sip.
This release follows the brand’s recent lean into advertisements and celebrity endorsements. Last year, Tanqueray debuted its first global campaign since 2018 which focused on “seizing the everyday moment.”
The campaign focuses on the mindset to not live life by half. To not choose one tasting note when you can have many. To treat the everyday with a lusciousness. To not settle for the ordinary, but to demand the extraordinary.
Tanqueray Paradiso will be available for purchase starting 28 May with an RRP of £20 (US$21.73).
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