Diageo, Bacardi launch new products to expand respective ready-to-drink portfolios

UK – Alcohol beverage manufacturing giant Bacardi is expanding its Bombay Sapphire portfolio with the addition of two new ready-to-drink (RTD) gin and tonic offerings.

Simultaneously, its UK-based peer Diageo has introduced a new ready-to-drink can of Gordon’s 0.0% alcohol-free spirit mixed with tonic for on-the-go summer occasions.

Bacardi’s new Bombay Sapphire and light tonic is made using the brand’s London dry gin, blended with light tonic and is reported to contain only 98 calories.

Meanwhile, Bombay Bramble and tonic features the brand’s berry-flavoured Bombay Bramble gin and is said to use 100% natural colours and flavours.

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The introduction of the two new RTD products follows the launch of a canned Bombay Sapphire gin and tonic last year.

Natasha Curtin, Bombay Sapphire global vice president, said: “The beauty of the Bombay Sapphire ready-to-drink portfolio comes from an emphasis on convenience but not at the expense of taste or quality. Our expertly balanced gin is perfectly mixed with the tonic, offering our fans a premium, bar-quality cocktail.”

Barcadi says the new products will begin rolling out to UK retailers this month with a further roll out to follow.

Diageo launches premixed alcohol-free Gordon’s and tonic cans

Meanwhile, Diageo’s premixed alcohol-free Gordon’s and tonic cans have already been rolled out in the UK and  are available in Sainsbury’s with more retailers to follow.

Made using the same distilled botanicals as Gordon’s London dry gin, the drink combines the juniper-led alcohol-free gin with a zesty, fresh lime aroma. Each 250ml can of Gordon’s 0.0% and tonic contains 62.5 calories.

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The new premixed drink comes after the successful launch of Gordon’s alcohol-free alternative in December.

Charlotte Gibbon, GB head of marketing at Gordon’s, said: “ We know that opting to go alcohol free, especially whilst you’re out socialising, often means having to compromise on taste and experience. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”

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