USA – Diageo has launched the ‘Guinness Over The Moon Milk Stout’ brewed from its Baltimore facility – the Guinness Open Gate Brewery in Maryland.
The brand, which is the latest in a line of new beers launched from the brewery, has an alcohol by volume (ABV) of 5.3%, joining the Guinness family as a full-bodied stout with a creamy mouthfeel, full of flavor with hints of roasted malt, milk chocolate and rich coffee.
Guinness Over The Moon Milk Stout will be available in several states including Baltimore, Boston, Washington D.C. and Philadelphia ahead of a planned national push that will be completed by the end of November.
“Guinness Over The Moon Milk Stout was born from an idea to make a beer that could celebrate our stout brewing expertise, speak to a wide spectrum of beer drinkers, and also convey the creativity and versatility of our brewing team here in Baltimore,” said Hollie Stephenson, head brewer at the Guinness Open Gate Brewery.
“The beer has notes of caramel, chocolate, and a light roastiness that might remind some people of our historic stouts, however it finishes with a sweetness characteristic of milk stouts, which we believe makes this beer very approachable and appealing to a wider audience.”
The beer will be sold in six packs of 12oz cans for a suggested price of US$10.99. The inspiration for Milk Stout’s striking sky-blue packaging and artwork came from the iconic advertisements of the 1930’s and 1950’s depicting zoo animals interacting with pints of Guinness.
With the US$90 million investment in the Open Gate Brewry, Guinness aims to reinvent its beer offerings by introducing a new range of beers targeted to the American drinker.
Over the Moon was the third recipe the Guinness team brewed on the pilot system at Open Gate, and since debuting on the brewery’s taps, it has been a consistent top seller.
Led by Stephenson, who joined Guinness two years ago, the team is using the taproom and pilot brewery as an incubation hub for future beers that could go national like Over the Moon.