UK – Diageo, the renowned producer of premium spirits including Johnnie Walker and Don Julio, has unveiled a new addition to its Smirnoff brand with the introduction of Smirnoff Spicy Tamarind, a 30% ABV flavoured vodka.  

According to the company, it aims to cater to the growing demand for innovative and bold flavors in the spirits market. 

The new variant, boasting a “sweet-meets-spicy” profile, combines the exotic taste of tamarind, sourced from Africa and Asia, with a tantalizing blend of lime and spice from a medley of chillies.  

Tyler Monk, Smirnoff’s brand manager at Diageo GB, emphasizes the brand’s commitment to staying at the forefront of flavor innovation, saying, “Smirnoff Spicy Tamarind certainly puts the Smirnoff brand at the forefront of innovation and great flavor.” 

The decision to introduce this new offering comes as a response to the increasing consumer interest in flavored vodka, with spicy notes gaining popularity in the UK’s food and beverage culture.  

Monk said, “We know that people are becoming more explorative when it comes to food, drink, and flavors so we couldn’t think of a more perfect time to launch Smirnoff Spicy Tamarind in the UK.” 

Smirnoff Spicy Tamarind is versatile and can be enjoyed in various concoctions. Suggestions include its use in a spicy vodka margarita cocktail or a refreshing mix with lemonade, providing consumers with a unique twist on classic cocktails. 

This flavorful addition to the Smirnoff lineup will be sold at a recommended retail price of £18.50. 

In recent news, Diageo announced its support for Glass Futures, a leading glass research and technology organization, with seed funding to facilitate expansion into North America and India.  

With a focus on decarbonizing the glass industry, Diageo’s funding aims to accelerate the exploration of innovative technologies and system-wide approaches, contributing to the reduction of carbon emissions in these key markets. 

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