Diageo expands Smirnoff Range with Miami Peach Vodka 

UK – Diageo is expanding its Smirnoff vodka lineup with the introduction of Smirnoff Miami Peach, set to launch in the UK on March 1, 2025.  

This latest offering combines Smirnoff’s signature vodka with the sweet and juicy taste of peach, inspired by the lively energy of Miami Beach. 

The new flavor is positioned to capitalize on the growing demand for flavored vodka, a category that has seen substantial growth in recent years, particularly in the off-trade sector.  

According to Nielsen, flavored spirits contributed £7.6 million in growth in the off-trade last year alone, highlighting increasing consumer interest in innovative spirit options. 

“Smirnoff has driven the growth of spirit flavors in the off-trade with previous successful launches,” said Jessica Lace, head of Smirnoff GB, referencing popular flavors such as Cherry Drop and Raspberry Crush.  

The latter was the most successful flavored spirit launch in the past three years, reinforcing the strong consumer appetite for diverse flavor profiles. 

Smirnoff Miami Peach will be available in two formats: a 70cl bottle with 35% ABV and a ready-to-drink 250ml can mixed with lemonade at 5% ABV, launching on March 7, 2025. 

This dual approach aims to cater to both traditional spirit drinkers and those seeking convenient, ready-to-drink options. 

To support the launch, Smirnoff is rolling out a comprehensive marketing campaign across TV, radio, social media, and outdoor advertising. 

Aldi launches Stefanoff spicy vodka 

Meanwhile, Aldi has introduced its own new vodka, Stefanoff Spicy Vodka, which launched in UK stores on February 13.  

Priced at £11.99 for a 70cl bottle, this fiery spirit features notes of tangy tamarind, citrus lime, and a subtle chili warmth. 

Aldi is targeting adventurous at-home mixologists with the new offering, aligning with its prediction that spicy and savory cocktails will be a key trend in 2025.  

The launch highlights the increasing diversity in the vodka market as brands explore new flavors to meet evolving consumer preferences.