UK – Diageo, the British multinational alcoholic beverages company has continued to expand its portfolio with a new Tanqueray gin made from Seville oranges, launched in the UK.
The gin, made with Seville oranges, has an ABV of 41.3% and will be available as of April in both the on-trade and off-trade.
According to Diageo, the gin has a sweet and tangy profile with tangerine notes and hints of juniper and coriander, which makes for the perfect summer twist on classic serves.
“The result is incredibly exciting and we’re sure that bartenders everywhere will enjoy bringing a little bit of Seville into their customers’ lives this summer,” said Anita Robinson, Diageo Europe category director for gin.
“Tanqueray Flor de Sevilla is something really new for the world of gin and reflects our love of innovating with flavour.
We’ve matched the quality of 200 years of Tanqueray heritage with a fresh new flavour that captures the spirit of Seville in a perfectly balanced gin.”
Diageo could be embarking on the gin portfolio, which together with its tequila brands helped push its net sales, 1.7% higher to US$8.07 billion.