UK – British multinational drinks company Diageo has expanded its popular gin brand Gordon’s to now include Sugar Plum Gin Liqueur. 

Gordon’s has several different variants including London Dry Gin, Premium Pink Distilled Gin, Sicilian Lemon Distilled Gin, Mediterranean Orange Distilled Gin, Tropical Passionfruit, Morello Cherry, and Alcohol-free. 

The new sugar plum gin liqueur has been crafted to balance the botanical taste of Gordon’s classic gin with sweet plums, offering a “uniquely jammy, lightly spiced flavour with a rich purple hue”. 

Diageo says the innovation arms retailers with a unique twist on the classic Gordon’s spirit and is the perfect flavoursome tipple to elevate those at-home occasions.” 

The beverage, which has 20% ABV, was crafted to meet shoppers’ increasing demand to create bar-quality drinks at home, particularly in the UK where more than half of the cocktail consumers now consume them within the home setting. 

 Hazan Aydin, head of Gordon’s and Pimm’s at Diageo GB, said: “Gordon’s is always looking at ways to provide something new and exciting for consumers and brand loyalists to explore.  

We have been growing our Gordon’s family over recent years with a range of successful flavour expressions and we’re thrilled to be introducing Gordon’s Sugar Plum Gin Liqueur to the market this festive season.”

 The new spirit will be available to purchase in major UK retailers from this month for an RRP of £14.