Diageo unveils Johnnie Walker Black Ruby 

UK – Beverage giant Diageo has expanded its whisky portfolio with the introduction of Johnnie Walker Black Ruby. 

The new addition serves as a testament to the enduring legacy and innovative spirit of Johnnie Walker, introducing a blend that diverges from the conventional path to offer a sweeter, more indulgent Scotch whisky experience.  

This vibrant and luscious expression invites connoisseurs and new enthusiasts alike to explore the richness and depth of flavors that define its character. 

Kass Scarlett, Sales Manager at Diageo said, “Johnnie Walker Black Ruby is the choice for those who want to make a statement as the sun goes down and the vibe goes up.” 

Designed by Master Blender Emma Walker, Johnnie Walker Black Ruby explores the magic of Black Label in a new sweet and contemporary way. 

With inviting scents of sweet fruits, rich caramel, and a hint of spice, the aroma sets the stage for a tasting experience that is both inviting and nuanced, priming the senses for the indulgence to come. 

Kass recommends serving the drink icy cold on the rocks or shaking it up in a cocktail with berries, honey, and lemon. 

Johnnie Walker is the world’s number one Scotch whisky brand. In 2022, Johnnie Walker’s organic net sales surged 34 percent surpassing 21 million nine-litre cases.