TOGO – BB Lomé, Togo’s leading brewer and part of the French Castel group, has announced the appointment of Diogo Victoria as the new Director General.
Victoria takes over from Thierry Feraud, who held the position for the past eight years.
Diogo Victoria brings over 15 years of experience in the fast-moving consumer goods (FMCG) industry, particularly in Africa and the Middle East.
Before joining BB Lomé, he worked at Saudi Dairy & Foodstuff Company (SADAFCO), where he held several roles, including Director of Commercial Operations and Sales Director. He also worked with Lactalis Group as Director of Business Development for the Middle East and Africa.
BB Lomé has been operational for 60 years and employs approximately 1,200 people directly across its production sites, with an additional 6,000 jobs indirectly related to its operations.
The company operates two production sites, one in Lomé and the other one Kara, dedicated for production of beers and soft drinks.
The Kara factory, inaugurated in January 1982, has already embodied a desire to decentralize production, which has allowed the factory to begin opening up.
BB Lomé’s diverse product portfolio includes popular beer brands like Pils, Lager, Awooyo, and Flag Spéciale, alongside non-alcoholic beverages such as Cocktail de fruits, Pom Pom, Youki Pamplemousse, and Malta Tonic.
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