KENYA – Multinational oil and gas marketing company, RUBiS Energy has opened a restaurant franchise dubbed Brioche in Kenya, as part of its retail and marketing strategy to provide world-class quality products, and convenience to motorists on the go, saving time and money.
Brioche is known to be a high quality, affordable, convenient bakery and restaurant brand inspired by the French cuisine tradition.
The outlet is currently in five RUBiS branded stations in the capital, Nairobi, with more expected to be unveiled within the RUBiS network of service stations, reports Capital News.
“As part of our promise of ‘Making Your Life’s Journey Better’ to our customers, we seek to provide unique products and services that will enhance their experiences at the stations.
“Coupled with our other offerings like the RUBiS App, we are now able to redefine customer convenience and bring our customers maximum value across all brand touchpoints,” said RUBiS Energy, Group CEO and Managing Director East Africa, Mr. Jean-Christian Bergeron.
The French company, officially launched into the Kenyan market last year, following their successful acquisitions of KenolKobil Plc and Gulf Energy Holdings Ltd.
The acquisitions saw RUBiS Energy Kenya become a leader in the Kenyan oil industry with a market share of over 21 % and a network of more than 230 service stations.
Leveraging on the wide network of stations spread across the country, Brioche is set to be one of the fast-growing restaurant chains in the countries, bringing competition to likes of Java House, Mugg & Bean, and Art Caffe who specialize in coffee and baked goods offering.
Petroleum companies are increasingly incorporating food services into their operation with a focus on diversifying business and fostering convenience for customers.
In a first for the Namibian petroleum industry, Engen has brought retail convenience to the fingertips of their customers by introducing a ground-breaking new mobile app.
Available for download from Google Play, the Apple App Store and the Hauwei App Gallery, the Engen App enables customers to order groceries and take outs from Engen’s convenience stores at the click of button, for either delivery or pick up between 8am and 8pm.
Meanwhile, multinational oil and gas company, bp, broke the record of becoming the first petroleum company in South Africa to be granted a liquor licence.
The company collaborated with one of its convenience partners, Pick n Pay, to offer a new product dubbed wine-to-go.
With this, South Africans can pop in at Pick n Pay Express located at the petroleum station and grab a bottle.