Diversey acquires SaneChem to expand presence in global food and beverage industry

POLAND – Hygiene and cleaning solutions company Diversey has announced the acquisition of SaneChem, a Polish-based supplier of specialist hygiene solutions for the Food and Beverage (F&B) industry.

The acquisition will cement Diversey’s market-leading position in the domestic Polish market while reinforcing the company’s growth plans for Eastern Europe in its core F&B sectors of Brewing, Beverage, Processed Food, Dairy, Agriculture and Pharmaceuticals.

Phil Wieland, CEO, Diversey said:  “Diversey’s acquisition of SaneChem is a significant moment for both companies. There is considerable synergy between us that reflects more than just our respective market shares, and which also goes beyond the common ground of our range of products, services and solutions.”

“Strategically, SaneChem’s experience and reputation in export markets offer considerable growth potential, in particular, by providing an existing gateway to extend our reach in the markets of Eastern Europe and as a key part of our continuing global growth plans,” Wieland added.

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SaneChem, as a leading Polish manufacturer with over 30 years of experience in the market, is a trusted supplier of professional hygiene solutions and the merger, according to Jan Frydrycki, CEO of SaneChem, creates new opportunities for development and expansion.

“The combination of the two strongest brands on the market is another positive step for our customers towards further optimization of hygiene processes and the latest technological solutions,” Jan Frydrycki added.

Following the acquisition, the Diversey leadership team will conduct a detailed review of the combined business with focus on strengthening market position and delivering a comprehensive product and service offering.

 In addition, their brief will include identifying new opportunities which can benefit from the combined group’s expertise.

A US$10,000 reward for UK Dairy farmers

In the UK, Diversey’s Deosan Agriculture hygiene brand, together with Promar International have launched a global initiative to recognise positive innovations of the Dairy community that are collectively shaping the future of the industry.

The ‘We Are Dairy’ Initiative, is inviting dairy farm owners, managers, employees or dairy farming groups to promote the industry by showcasing the incredible advancements being made on dairy farms and the positive impact they have on farm businesses, communities or the supply chain, on a daily basis.

Alison Cox, Agricultural Global Application Specialist at Diversey explains, “We are looking for dairy applicants who are excelling through improvements to the efficiency, quality or sustainability of their business.”

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The Initaitive, according to Cox, is looking for innovation, in a simple and practical form, that can be easily transferred to other dairy farm businesses and therefore deliver significant sustainable advancements.

It can be anything from savings on fuel and transport or utilities to a new housing design that has seen improvement in animal health.

Applications can be made by visiting wearedairy.com from early February to the end of August 2021 while udging will take place in September with five finalists selected.

The overall winner will be announced in October and will receive a US$10,000 prize.

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