US – Doehler, a global provider of technology-driven natural ingredients, has inaugurated its new office and lab hub in North Brunswick, US.

Doehler said the more than 12,000 square feet of laboratory space of the flavour analytics laboratory is equipped with both volatile and non-volatile capabilities, as well as a functional extraction laboratory.

We are thrilled to share that Doehler’s North Brunswick hub is featuring in-house sensory screening capabilities with expert panels,” R&D vice president at Doehler in North America, Deborah Kennison said.

She added that the combined expertise of the global sensory team will also participate in providing their customers with the lab to industrial-scale solutions spanning the entire spectrum from the flavour, functional ingredients and foodstuff to finished products with advantaged economics.

The dedicated team of experienced florists, food scientists and taste specialists will enable the facility to leverage Doehler’s 185 years of global experience in the ingredients industry.

According to the company’s CEO, Paul Graham, the investment in the North Brunswick hub reflects the company’s commitment to meeting the evolving needs of the U.S. food and beverage industry.

“We feel that Doehler is well positioned to help our customers stay ahead of the curve in a rapidly changing market,” he noted.

A communique from the company stated that North Brunswick was chosen as the ideal location for this new hub, due to its status as a global centre of innovation and technology.

It added that North Brunswick is home to 13 of the world’s leading technology companies and boasts 3,280 research and development establishments.

Additionally, North Brunswick is close to world-renowned and has the highest concentration of scientists and engineers in the region, with over 225,000 professionals in the field, highlighted.

As part of the new technology installed in the hub, Doehler has also outlined its imminent plans to utilize ultramodern sampling technology, where customers can enjoy faster, more agile, and higher-quality sampling.

In addition to the new North Brunswick hub, Doehler will also expand its Cartersville plant, which will include an automated flavour production facility and bring additional capacity, customer-facing meeting spaces, and administrative offices.

All these efforts are channelled at tapping into the evergrowing flavour food and beverage market that Fortune Business Insights projects to experience a CAGR of 4.64%, reaching US$20.12 billion by 2028.

The growth is being fueled by natural flavours and with the current inflationary environment, US customers are increasingly seeking convenience and agility in the innovation processes.

However, the growth is reportedly being constrained by the stringent regulations imposed by regulatory affairs.

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