CANADA – Canada Dry, a brand of Dr Pepper Snapple Group, which is a leader in great-tasting carbonated beverage, has launched Canada Dry Ginger Ale and Lemonade, a new, delightful flavor combination.
The new drink, made by the #1 brand of ginger ale, combines flavor made from real ginger and a splash of lemonade made with real juice, for the ultimate crisp and refreshing taste.
“Canada Dry has seen eleven years of consecutive growth, which is a testament to our consumer loyalty and ability to develop great tasting flavor combinations, taste-tested and approved by our consumers,” said Dave Falk, VP Marketing for Canada Dry.
“Relaxing with a Canada Dry has always been part of its heritage,” said Doris Chung, SVP, Creative Director at Deutsch.
“With the launch of its new product, Ginger Ale & Lemonade, we were able to bring this concept to life through ‘Ginger Man.’
We’re excited to debut this modern guru and share the secrets of relaxation with the world.”
According to the company, the new digital and television ads – created by Deutsch – will feature a new character, ‘Ginger Man.’
The Ginger Man character will accompany an integrated campaign consisting of national television commercials, audio streaming program advertisements, and an extension across social, digital and media channels.
Canada Dry Ginger Ale and Lemonade can be enjoyed on its own or used in drink recipes for a refreshing punch or cocktail, and will be available at the various local retailer shops.
