US – Dr Pepper has made a significant leap in the U.S. carbonated soft drink market, securing the second spot alongside Pepsi, according to a report by The Wall Street Journal.  

This marks a notable shift in the ranking that Pepsi has dominated for the past 40 years. The data, sourced from Beverage Digest, highlights Dr Pepper’s ascension in the regular soft drink category. 

While Pepsi, which includes Diet Pepsi and Pepsi Zero Sugar, maintained its overall position as the second most popular carbonated beverage in the U.S., Coca-Cola retained the top spot with a market share double that of its closest competitors. 

Dr Pepper’s rise has been attributed to strategic marketing investments, the introduction of new flavors, and expanded distribution. The beverage brand now boasts the highest availability of soda fountains across the country, surpassing all other soft drinks. 

In April 2024, Keurig Dr Pepper exceeded Wall Street expectations for its first-quarter sales and profit, driven by consistent demand for its premium-priced sodas and tonic water.  

The company reported an adjusted profit of 38 cents per share for the quarter ending March 31, with net sales reaching US$3.47 billion. 

Additionally, the company appointed Tim Cofer as CEO of KDP, effective April 26, succeeding Bob Gamgort. This leadership change comes at a time of robust performance and strategic growth for the company. 

PepsiCo also outperformed Wall Street expectations for first-quarter revenue, bolstered by strong demand for its Tropicana juices and Cheetos in international markets.  

The company reported net revenue of US$18.25 billion for the quarter, up from US$17.85 billion the previous year. Despite a 1 percent increase in sales at its North America beverage unit, organic volumes saw a 5 percent decline. 

KDP’s recent acquisition of Arizona-based Kalil Bottling Co. marks a significant expansion of its direct-store-delivery (DSD) operations.  

This deal includes a production facility in Tucson and sales and distribution centers in Tucson and Tempe, enhancing KDP’s presence in Arizona.  

The acquisition grants KDP bottling and distribution rights in the state for popular brands such as Canada Dry, 7Up, A&W, Snapple, and Core Hydration. 

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