SOUTH AFRICA – South African company Pura Beverages, known for its ‘better-for-you’ soft drinks, has launched a new range of beverage with lower in sugar, designed specifically for kids.

Pura Kids is natural flavour-infused kids drink created with health-conscious parents in mind. It’s preservative and colourant-free, contains just 34 calories and comes in four natural flavours – mixed berry, pink lady apple, peach and lemonade, reports BizCommunity.

“Pura Kids comes without the sugar rush that drives parents crazy by sending kids bouncing off the walls,” says Greig Jansen, CEO of the Pura Beverage Company. “It is healthier enough that parents are happy to give it to their little legends, and also tasty enough that kids will love to drink it.”

“One trend that will continue to shape the kids beverage market is the focus placed on kids’ nutrition through preventative eating or proactive consuming,” he says. “With the launch of Pura Kids, we are providing a product that’s healthier for kids, and also tastes delicious.”

The new range is packaged in colourful 200ml eco-friendly cartons with a paper straw that feature quirky characters to grab the attention of parents and their little ones.

“Children learn by example, and it is important that they start making healthy choices early on. By keeping the amount of sugar low and cutting colourants out altogether in our Pura Kids range, we extracted the Pura essence of nature to give kids a refreshing drink, without compromising on taste,” says Jansen.

Pura Kids is available from Pick n Pay stores, as well as select convenience retailers nationwide at R7.49 (US$0.49) for a 200ml box or R49.99 (US$1.32) for six.

ZZ2 Afrikado expands avocado offering with launch of new varieties

Meanwhile, South African farming enterprise and fresh produce company, ZZ2 Afrikado, is making avocado available all year round in the market with launch of its Harmony Avs range.

While local consumers are mostly familiar with the Hass and Fuerte varietals of avocado, ZZ2 is now releasing ten other varietals so that consumers may buy locally grown produce while it is in season.

The company has planted the avocado trees at various altitudes which come into season at different times.

By implementing the principles of ZZ2’s Natuurboerderyâ and working holistically with nature, and with the elements of sunlight, water and soil, ZZ2 has nurtured the trees in terms of their welfare as well and that of the environment.

This has yielded the resulting range of ZZ2 Harmony Avs which include Hass, Maluma Hass, Lamb Hass, Fuerte, Pinkerton, Ettinger, Ryan, Galil, Edranol, Itzamna, Simmonds, and Shepard.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE