DSM launches personalised nutrition company as Kemin expands portfolio of ingredient solutions

NETHERLANDS – Global biosciences company DSM is launching a new nutrition company that aims to provide consumers with personalised nutrition solutions.

FoodBev reported that the Netherlands-based company is investing US$100 million into the development of the company which will be operating as Hologram Sciences.

DSM says that the newly-formed company seeks to disrupt the nutritional marketplace by creating brands that target various health conditions.

Hologram Sciences brands will offer consumer-facing personalised nutrition solutions that have been clinically proven to address a variety of health needs, including those related to immunity, the gut and brain.

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Along with nutritional supplements and diagnostics, the company’s proprietary digital platform will provide consumers with access to registered dieticians.

The company will be led by Ian Brady, co-founder of US financial services firm SoFi.

The start-up is backed by a US$100 million investment by DSM, which has personalised nutrition as part of its core strategy.

Dimitri de Vreeze, co-CEO at DSM, said: “We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources.

With the help of key experts – including nutritionists, dietitians, scientists and advisors – Hologram Sciences will be taking personalised nutrition to a new level for consumers and DSM’s customers.”

Kemin Industries expands portfolio of ingredient solutions

Meanwhile in the U.S., Iowa based global ingredients supplier, Kemin Industries is expanding its portfolio of ingredient solutions through the acquisition of Proteus Industries.

Proteus Industries has developed a range of novel functional protein ingredients that is said to provide meat and poultry manufacturers with a clean label, yield enhancement solution.

The addition of the yield enhancement technology to the Kemin Food Technologies portfolio is expected to strengthen Kemin’s position in the global meat processing industry.

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Following the acquisition, Kemin is rebranding the ingredient technology as Proteus, which it says is now available to Kemin customers in the US.

The company has decided to retain the entire Proteus team, with Bill Fielding, current Proteus CEO, being named as general business manager and Dr. Stephen Kelleher being named research fellow.

According to Kemin, Proteus can help food processors to improve texture and moisture retention without reliance on artificial ingredients.

In addition to the clean label phosphate alternative, the acquisition adds meat block replacement and fat block technologies to Kemin’s ingredient solutions portfolio in the US.

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