NETHERLANDS– Dutch multinational health and nutrition company DSM launched an integrated portfolio of solutions to support the burgeoning hard seltzer market.
The new solution features a selection of enzyme solutions and yeast extracts that can be uniquely combined to boost the output of hard seltzer production.
Among the solutions is Maxinvert®, a unique invertase enzyme solution that reduces fermentation time leads, results in increased production capacity, and an up to 50% reduction in overall process time.
The solution also contains Amigase® Mega for breaking down complex sugars from raw materials that are not easily fermentable and Gistex® LS FERM, which is a range of yeast nutrients that enable an increase of the alcohol content, leading to higher volumes of the final product.
DSM says the benefits derived from its new solutions also help drive sustainability within customers’ processes, as reduced production time requires less energy consumption and contributes to a lower carbon footprint.
Spindrift enters alcoholic segment with launch of hard seltzer
DSM’s new solutions coincide with Spindrift’s entrance into the burgeoning hard seltzer market with the launch of its own version dubbed Spindrift Spiked.
The lightly carbonated, hard sparkling water is made without synthetic flavors, sweeteners or additives and contains 82 to 95 calories per 12-fluid ounce can with 4% ABV.
The drink is available in three flavours namely Mango, Lime, Pineapple and Half & Half.
Spindrift is first launching the beverage in select markets in mid-April, including Boston, Los Angeles and San Diego.
The company was one of the early players in the sparkling water trend and has enjoyed quick growth, reporting an 800% boost in sales between 2016 and 2018 alone.
Less than one month ago, the company launched a new line of unsweetened lemonade-inspired sparkling waters.
This foray into an alcoholic version of its popular beverages can only be described as a natural progression.
However, it will face heavy competition as new and established beverage players jockey for share in the fast-growing segment.
Coca-Cola inked a deal with Molson Coors that makes the latter the exclusive manufacturer, marketer and distributor of Topo Chico Hard Seltzer in the U.S., with a launch set for the first half of 2021.
Also this month, Diageo acquired Far West Spirits LLC, which owns Lone River Ranch Water, a West Texas-inspired hard seltzer.
The move was designed to give Diageo a quick entry into the booming hard seltzer market while adding another premium product to its portfolio.
Meanwhile, Anheuser-Busch recently announced that it will invest more than US$50 million this year on new seltzer brewing capabilities.
Some of its current offerings include Bud Light Seltzer, Natural Light Seltzer, and cocktail-inspired options.
Spindrift’s could however leverage on its clean-label hard seltzer to grow market share and could become a favorite among consumers who don’t want to compromise between choosing healthier options and keeping booze on the menu.
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