NIGERIA – Dufil Prima Foods Plc has emerged one of the top 10 most respected companies in Nigeria.
It bagged the award at the maiden edition of the top 100 most respected firms in Nigeria awards held in Lagos.
The company got the award after rigorous and expansive research effort was undertaken by BusinessDay Research and Intelligence Unit, (BRIU) in collaboration with Jobberman Survey.
According to the organisers, in coming up with the winners, several work metrics and indicators were put into consideration.
“Companies were judged based on internal work-place metrics such as company culture, salary/non-salary benefits, innovation, management integrity, and commitment to staff welfare. Also external metrics such as corporate social responsibility, prestige/company brand, consumer impression and online presence, informed the decision of top firms in the country,” the organisers said.
The companies competed for the position of top firms in the country came from various sectors such as the fast moving consumer goods, banking, insurance, pharmaceuticals, airline/aviation, manufacturing, and real sector.
“We sifted through thousands of companies before arriving at the results of the event. Today, we are proud to unveil the results of this careful research,” Publisher and CEO of BusinessDay Media, Frank Aigbogun, said.
He added, “The quest took BRIU’s researchers to 12 cities with 11,982 respondents scattered across the six geopolitical zones of the country – Jos, Kaduna, Abuja, Sokoto, Gombe, Bauchi, Akure, Enugu, Lagos, Port Harcourt, and Benin City were some of the states visited.”
“The process was exhilarating and eye-opening. Based on the exercise, it can be reasonably concluded that Nigerians love their brands”, said a research analyst with BusinessDay’s Research Unit, ObodoEjiro.
Also speaking, after receiving the prestigious top 10 award excited Public Relations Manager of Dufil Prima Foods, Tope Ashiwaju, said Dufil was more than happy about this feat as it would do more than spurring them to serving their ever growing consumers better.
According to Ashiwaju, “we are pleased that we have very loyal consumers that are passionate about us, just the way same way we are also. That loyalty, i assure you will be reciprocated in a very special and deserving manner.”
He added that people are loyal and committed to those brands that have impressed them across the given parameters used for the selection. It research revealed that consumers remained
“Dufil has become one of the most recognised FMCG companies in Nigeria through its Indomie brand. Indomie, which is the noodle industry leader, with a market share of about 70 percent, is a culinary favourite across different sections of the population: children and adults alike.
“Also, it has made big strides in connecting with the younger section of its market through learning endeavours, comics, and TV shows.
Across the zones, there is optimism that Nigerian companies and brands are doing well. Ultimately, the message from across Nigeria is for firms to carry on their good work,” he said.