DuPont launches new brand ‘Danisco Planit’ for plant-based food and beverages

DENMARK – Global ingredients supplier, DuPont Nutrition & Biosciences has launched a new brand design, Danisco Planit, that covers services, expertise and an unmatched ingredient portfolio for plant-based food and beverage products made with a ‘planet forward,’ sustainable approach.

According to the company, Danisco Planit comprises of a range of ingredients that help provide enhanced bio-protection, an improved nutritional profile, and better taste and texture of products.

In addition, it offers greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements and pet food.

“Danisco Planit is a significant launch for us. We offer a total ingredient solution with the ability to deliver taste, texture, nutrition and sustainability,” said Birgitte Borch, VP of Marketing, Food & Beverage, DuPont Nutrition & Biosciences.

DuPont has decades of experience in the plant-based sector, providing support in every step from conceptualization to successful commercialization of innovative, yet locally relevant solutions and recipes that are ready to take to market.

For the past couple of years, the plant-based space has been a race to get on the shelves for both foodservice and retailers. Now it’s about staying there and growing further by offering a greater variety of categories.

With the launch of the new brand designed, DuPont looks to enable the transformation of global eating habits, taking innovation beyond imitation.

“Mainstream consumers are not only looking to avoid meat or dairy, they are looking for a great eating experience. In order to take plant-based mainstream, we need to expand innovation beyond imitation,” stated Borch.

“We want to support the shift to a more plant-based diet by creating multiple options, thereby enabling nutritious, plant-based food and beverages in every meal, every day—from early-bird breakfast to the midnight snack.”

Borch sees plant-based as an opportunity for the industry to meet consumers’ changing eating habits.

“We believe co-creation is the route to shape the market and capture fast-evolving consumer needs for every eating occasion,” Borch said. “We want to create sustainable consumer loyalty, ensuring that plant-based products are loved and tasty enough to become a regular part of consumers’ diets, not just a ‘try it once’.”

In plant-based products, as in all food categories, taste and texture are imperative. However, in plant-based there are a variety of protein sources, and when combined with consumer requirements for health and nutrition, designing and formulating new formats that are top-performing in all sensory dimensions is a challenge.

A great tasting product isn’t just about flavor, but the interactivity among sight, smell, touch and sound. Sensory expertise is at the center of new product development for plant-based food and beverages.

“We can turn our insights into business opportunities and forge a new product development pipeline with formulation strategies that maximize consumer liking and meet the requirements on nutrition and ingredient lists,” said Sonia Huppert, Global Marketing Lead for Plant-based Health.

“We keep a constant focus on developing ingredient solutions for new products, and for plant-based food and beverages in particular, to offer to the plant-based industry innovative solutions for plant-based yogurt, ice cream, drink, and meat alternatives, including full meal solutions.”

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