Dutch Lily Days 2025: Double-bloomed varieties take center stage
NETHERLANDS – The 13th edition of Dutch Lily Days, scheduled from June 3 to 6, 2025, is set to spotlight innovations and trends in the global lily industry.
The annual event, hosted across 13 participating companies in the Netherlands, serves as a hub for breeders, growers, and trading firms to connect, share knowledge, and discuss the latest advancements in the field.
This year, the growing interest in double-bloomed lilies is expected to be a central theme, reflecting the sector’s continued evolution.
Double-bloomed lilies, with their distinctive peony-like appearance, have captured the attention of both domestic and international markets.
Their appeal has led to a notable expansion in cultivation acreage, with varieties emerging across key groups such as Las, Orientals, and OTs.
“Foreign customers have responded favourably to the arrival of these peony-like varieties,” industry representatives noted. This enthusiasm underscores the market’s readiness to embrace these unique flowers as part of the broader range offered to consumers.
In addition to their aesthetic charm, double-bloomed lilies provide an opportunity for the industry to address demands for innovative and pollen-free options, further diversifying their offerings.
Over the years, Dutch Lily Days has become a pivotal event for fostering dialogue among industry stakeholders.
The 2025 edition continues this tradition, offering participants an ideal platform to discuss sustainable practices, advancements in disease-resistant varieties, and marketing strategies for lilies in an ever-changing market landscape.
“The Dutch Lily Days is a unique opportunity to explore what progress the sector has made,” organizers emphasized. “From developing more sustainable varieties to identifying new marketing opportunities, it’s an event where knowledge truly comes together.”
This year’s event will see the doors of 13 companies open wide to visitors, including P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lelies Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit en Zonen, Zabo Plant, and Royal Van Zanten Flowerbulbs.
The Dutch Lily Days 2024, held from June 4 to 7, highlighted similar themes, with a focus on pollen-free lilies and more resilient varieties.
Zabo Plant, a major exporter celebrating its 40th anniversary, hosted the official opening of the event, drawing widespread attention from industry players.
Dutch Lily Days 2025: Double-bloomed varieties take center stage
NETHERLANDS – The 13th edition of Dutch Lily Days, scheduled from June 3 to 6, 2025, is set to spotlight innovations and trends in the global lily industry.
The annual event, hosted across 13 participating companies in the Netherlands, serves as a hub for breeders, growers, and trading firms to connect, share knowledge, and discuss the latest advancements in the field.
This year, the growing interest in double-bloomed lilies is expected to be a central theme, reflecting the sector’s continued evolution.
Double-bloomed lilies, with their distinctive peony-like appearance, have captured the attention of both domestic and international markets.
Their appeal has led to a notable expansion in cultivation acreage, with varieties emerging across key groups such as Las, Orientals, and OTs.
“Foreign customers have responded favourably to the arrival of these peony-like varieties,” industry representatives noted. This enthusiasm underscores the market’s readiness to embrace these unique flowers as part of the broader range offered to consumers.
In addition to their aesthetic charm, double-bloomed lilies provide an opportunity for the industry to address demands for innovative and pollen-free options, further diversifying their offerings.
Over the years, Dutch Lily Days has become a pivotal event for fostering dialogue among industry stakeholders.
The 2025 edition continues this tradition, offering participants an ideal platform to discuss sustainable practices, advancements in disease-resistant varieties, and marketing strategies for lilies in an ever-changing market landscape.
“The Dutch Lily Days is a unique opportunity to explore what progress the sector has made,” organizers emphasized. “From developing more sustainable varieties to identifying new marketing opportunities, it’s an event where knowledge truly comes together.”
This year’s event will see the doors of 13 companies open wide to visitors, including P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lelies Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit en Zonen, Zabo Plant, and Royal Van Zanten Flowerbulbs.
The Dutch Lily Days 2024, held from June 4 to 7, highlighted similar themes, with a focus on pollen-free lilies and more resilient varieties.
Zabo Plant, a major exporter celebrating its 40th anniversary, hosted the official opening of the event, drawing widespread attention from industry players.