Company: East African Breweries Limited (EABL), Kenya
Product type: Beer
Innovation: New packaging
East African Breweries Limited (EABL) subsidiary of Diageo has introduced a new look for its first premium brand, Tusker Malt Lager.
It now comes in a new stylish 500ml can, featuring a green background with the words and logo written in gold.
Tusker Malt Lager with 5.0% alcohol by volume (ABV) is brewed for longer than other contemporary lagers giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love.
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