East African Breweries appoints Anne-Joy Michira as Marketing and Innovations Director

KENYA – East African Breweries Plc has appointed Anne-Joy Michira as the Marketing & Innovation Director for East Africa with effect from 1st May 2022, taking over from Graham Villiers-Tuthill.

Until her appointment, Anne Joy, was holding fort as acting Marketing Director for the company’s subsidiary, Kenya Breweries Limited (KBL).


Prior to the announcement, she was the Head of Marketing – Beer for EABL and was pivotal in building and growing some of East Africa’s biggest brands, revitalizing Tusker and Bell lager, awakening WhiteCap and strengthening Guinness across East Africa.

She also led Kenya’s Spirits Marketing where she is credited with spearheading the explosion of Mainstream Spirits (MSS) brands like Kenya Cane and Chrome Vodka.

Anne Joy takes over the new role having an extensive commercial career spanning over 16 years, working in both trade & brand marketing roles.

In a statement, EABL hailed Anne Joy as a big business leader, passionate about propelling young Africans to action enabling them recognize and leverage their purpose to deliver transformation.


“Anne Joy’s desire is to infect them with enthusiasm for continuous excellence, drive innovative thinking and work with them to inculcate a culture of respect, integrity and responsibility,” stated the alcoholic drinks maker.

She began her career as a Trade Marketing Representative at British American Tobacco (BAT) and progressed into roles with increasing responsibilities over 10 years.

She holds a Bachelor of Commerce in Finance from the University of Nairobi and Higher Diploma in Management of Information Systems from Kenya College of Accountancy.

Her appointment is testament to the Marketing talent in East Africa and EABL’s Inclusion & Diversity agenda.

Recently, the subsidiary of Diageo, rolled out a set of guidelines to support employees facing domestic and family abuse to disclose it and seek help.


The Domestic and Family Abuse Guidelines are intended to enable employees to feel safe to raise awareness on issues relating to the matter, reach out when in need of help, and respond to and refer cases of abuse at home or in the workplace.

Under the guidelines, employees can get paid leave of up to 10 days per year to deal with issues arising from domestic and family abuse, such as attending court, seeking legal assistance, relocating or other related activities.

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