KENYA – East African Breweries Plc., a subsidiary of the British multinational Diageo, has introduced a refreshing lemon-flavored beer named ‘Tusker Ndimu’ under its flagship brand Tusker.
This expansion comes as part of the company’s ongoing efforts to enhance its brand portfolio in the vibrant Kenyan market.
The Tusker producer describes the newly launched beer as the perfect fusion of a crisp lager with the zesty flavour that holds a central place in Kenyan culture.
“Brewed-to-perfection, this lemon-infused elixir is a testament to EABL’s commitment to quality, innovation, and the celebration of Kenyanness,” stated a statement on their website.
EABL has strategically positioned Tusker Ndimu to tap into the evolving preferences of consumers, offering a unique and culturally resonant beverage.
The lemon-flavored beer has been meticulously crafted to deliver a refreshing and distinctive taste, aligning with the company’s dedication to providing high-quality beverages.
Available now in the Kenyan market, Tusker Ndimu is set to compete in the growing and competitive beer landscape. The company envisions securing a more extensive market share by offering a unique and flavourful alternative to consumers.
Concurrently, the Tusker producer also launched ‘Pilsner Mfalme’ under its flagship brand Pilsner as it looks to increase the sales volume of the lager.
The grand unveiling of the two lagers took place during the 100-year celebrations of East African Breweries in the Kenyan market.
The launch comes a while after the company, through its subsidiary, Kenya Breweries Ltd (KBL), recently inaugurated a new microbrewery in Ruaraka adjacent to its main plant.
The new microbrewery features a tasting room where visitors will learn about and sample the various brews on offer, with sensory experts at hand to take them through the processes.
In a statement to newsrooms, KBL said the investment positions the company at the forefront of innovation, solidifying its commitment to delivering top-notch beverages to the Kenyan market and beyond.
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