SINGAPORE – Alternative protein startup, Eat Just has partnered with Asian grocery delivery platform Foodpanda on what it claims will be the world’s first home delivery of cultured meat.
The collaboration will see meals featuring Eat Just’s Good Meat cultured chicken product available for delivery on the Foodpanda app for a limited time in Singapore.
According to a statement from the company, customers can order three dishes containing cultured chicken prepared by Singapore’s 1880 – the first restaurant which served Eat Just’s cultured meat to its guests.
Some of the dishes that customers could choose from include chicken and rice, katsu chicken curry and chicken Caesar salad.
Each order will be packaged in an eco-friendly box made from bamboo fibre and resin and will be delivered by Foodpanda riders on ebikes.
“Bringing Good Meat directly to the homes of people in Singapore with Foodpanda is another historically important step in our journey to build a safer, healthier food system,” said Josh Tetrick, co-founder and CEO of Eat Just.
The restaurant launch and now the brand’s cultured meat delivery debut comes after Singapore became the first country to approve the sale for cultured meat.
Transition to home delivery is also timely as this segment has experienced explosive growth over the past year due to the pandemic.
Many consumers who would have ordinarily opted for dine in options have been forced to rely on take aways and home deliveries as country’s impose lockdowns and ban dine-in options in restaurants to curb the virus spread.
According to Technavio, the food delivery services market is poised to grow by US$215.56 billion during 2020-2024, progressing at a CAGR of over 12% during the forecast period.
Eat Just and Foodpanda plan to team up with additional restaurants in Singapore to offer new dishes with its cultured meat for delivery in coming months.
Earlier, in March, Eat Just raised US$200 million in a funding round led by the Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar.
The US$200 million round brings the company’s total funding to more than $650 million since its founding in 2011.
Eat Just says it will use the investment to build capacity for its plant-based egg and cell-based chicken products, accelerate research and development programs and build its brand in key international markets.
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