KENYA – Eat’N’Go limited, Nigeria headquartered master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt, has opened a new outlet in Nairobi, Kenya.
Opening of the new store affirms the commitment of the Quick Service Restaurant operator to the East African market, months following its entrance into the market.
This brings the total number of stores in the country to 18 even as it plans to set up more stores by end of 2022.
Launched in 2012, Eat N’ Go has established itself as a food operator in Africa and currently has presence in Kenya and Nigeria.
The fast-food chain owner announced its expansion into the East African market in April last year.
The move provided the previously West African focused entity an opportunity to become a Pan African company, and largest Domino’s pizza and Cold Stone Creamery Master Franchisee in the region.
“With the recent acquisition in Kenya, Eat N’ Go has a strategic advantage in the African Market. As we expand to more markets, we will continue to bring with us our Pan African knowledge, combining this with the local teams’ expertise to shape our business strategy, to bring the best of product and services to our customers.
“We are looking to go regionally. Eat N’ Go is a pan-African business and thus our next round of expansion is going to be around the East African community,” said Managing Director and CEO, Patrick McMichael.
Eat’N’Go which has now established over 180 stores across Africa plans to open new stores in Eldoret, Kisumu, Nakuru, Nanyuki and further eyes Uganda for its next East African base.
“There is a higher consumer span in Kenya. The strength and growth of the middle class here is a good opportunity for our business to grow. Nigeria only offers the population,” McMichael said.
Managing director Eat N’ Go Kenya Ryan Pape, said the company’s strategic focus remains addressing the local needs of customers while customizing menus to respond to customers’ changing demands.
“As we grow, we will continue to provide jobs where we operate. We focus on promoting from within, by providing our existing employees the best training and development programs, to help them succeed in their roles, and fulfil their dreams,” Ryan noted.
Eat N’ Go targets to have opened 230 stores by end 2022 across the markets it operates in.
As it expands its presence in the region, the organization also places a strong focus on the quality of its products and services of all its three brands.
It recently launched a mobile application and a website supported eCommerce platform for its ice-creams and desserts unit, Cold Stone.
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