KENYA – Jumia Kenya, an ecommerce and logistics company, has appointed Juan Seco as the new Chief Executive Officer (CEO).

The incoming CEO has been with Jumia Kenya since 2015 when he joined as Chief Financial Officer (CFO).

He was responsible for all financial aspects and reporting of Jumia’s ventures in the country, including Jumia, Jumia Travel (Jovago), Jumia Food (Hellofood), Jumia House (Lamudi), Jumia Services and Jumia Deals.

Juan later became part of the founding team of JumiaPay as Chief Operating Officer (COO) overseeing the expansion and deployment of JumiaPay across Jumia markets.

He was the Senior Vice President of Consumer Financial Services leading fintech initiatives and the JumiaPay App.

He was responsible for all consumer-related services. His roles at JumiaPay included strategic initiatives related to consumers including P2P solutions, Buy Now Pay Later, as well as virtual and physical cards.

Prior to joining Jumia, Juan worked at Dexia, and audit firms PwC and KPMG. His wealth of experience spans more than two decades.

He is an alumnus of McGill University, where he undertook a Bachelor’s degree in Commerce.

Juan replaces Betty Mwangi, a seasoned tech executive, who has held the post for barely a year. In a statement, the company says Ms Mwangi has left to pursue a ‘big impact opportunity’.

Betty Mwangi took the mantle of leadership at Jumia Kenya at the end of 2021 from Sam Chappate who was promoted to a senior role within the Group after serving as CEO for five years. Her tenure has seen her serve the company for under nine months.

Betty is an engineer with 20 years of experience in the telecommunications, insurance, and pharmaceutical industries.

She previously served as Group Commercial Director for Britam Group PLC from 2016 to 2021, a company she originally joined in 2013.

She also worked as Director of Financial Services for Safaricom MPESA during its formative years from 2007 to 2016.

Betty was recognized as one of the Top 10 most influential women in the mobile telecommunication industry by Mobile Communications International (MCI) and was also named twice as one of the Top 20 most powerful African women.

Jumia Kenya employs more than 500 people, partners with over 15,000 sellers and is connected to hundreds of thousands of Kenyan consumers through the Jumia online marketplace.

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