Egyptian food ordering platfrom Ordera secures funding for expansion

EGYPT – Egypt based food ordering platform, Ordera has secured a six-figure USA dollar investment in a seed funding round led by Alexandria Angels, Saudi-based VC Daal and AUC Angels.

Ordera is an e-commerce startup that allows users to order food online and then pick it up from restaurants and cafes, without having to wait in any queue, fostering a convenient and fast process.

ADVERT

The Egyptian startup makes its money by charging commission on successful orders from restaurants and cafe partners listed on its platform.

To date it has closed deals with over 150 F&B partners to include Burger King, Dunkin, Ted’s, 30 Nort, and Caribous.

The new investment acquired will enable it to further grow its user base and network of partners as well expand its footprints to other cities of Egypt starting with Alexandria in September, reports Afrikan Heroes.

“We are very excited about this significant milestone in the journey of Ordera” said Karim Abdel Kader, CEO at Ordera

According to Tarek ElKady, Founder & Chairman of Alexandria Angels, the investment was made into Ordera because “Ordera is revolutionizing the food takeout industry. They have a great product that is needed by customers and is backed by a passionate & dedicated team.

“Their business continues to grow and expand rapidly and firmly, and we’re proud to have them among our portfolio companies.”

The startup in a statement said that it has been witnessing an exponential growth with the occurrence of the pandemic in the number of restaurants and cafes joining it as partners, to offer contactless pick-up and drive-thru experience.

ADVERT

“The condition of F&B and retail markets have changed dramatically after Covid-19. Innovative startups are those who see the opportunity and provide real solutions for business,” said Abdulrahman Alqahtani, CEO of Daal.

“This is how we valued the opportunity in Ordera. Technology, sustainable business model, and scalability potentials are the factors that drove our attention. With the right and ambitious team in place, we highly believe in the success story that we can build together,” he stated.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.