Egyptian frozen delights maker Dara’s Ice-cream partners with ZealPay to develop app aimed to boost brand growth

EGYPT – Egypt-based tech startup ZealPay, has announced the launch of Dara’s Ice-cream App, aimed to customize rewards and seamless payment experiences for customers.

The app also features world-class data & analytics to drive higher customer loyalty as well as increase brand loyalty& revenues for Dara’s Ice Cream.

Dara’s Ice Cream, named after its founder Dara Ghosheh, was founded in 2016 in Cairo, serving a selection of desserts, cakes, and ice cream.

The ice-cream maker seeks to build its customer data to gain insights of their behaviour and buying habits through the app.

According to the company, it is a way to attract new customers and still maintain their loyal customers, while still delivering an outstanding customer experience.

Dara Ghosheh said, “We are very excited to have ZealPay as our app development partner.

“The app is an amazing yet simple tool to help us map our customer journey, gain valuable data and insights into their profiles and purchase behaviors, and show appreciation for our existing customers by offering them loyalty incentives and a unique digital & in-store experience.”

The loyalty program, powered by ZealPay, comes with 3 main features; QR code payments, delivery, and pickup.

These features will help empower Dara’s Ice Cream to achieve its key objectives which are to give an out-of-this-world happy experience to its customers while connecting with products, shops and people.

And with the loyalty app in place, users can gain rewards seamlessly with every purchase they make via the app or in-store.

“It’s a pleasure to develop an app for a brand so close to hundreds of thousands of Egyptians. It adds a lot of pressure to the Zeal team on delivering an unparalleled experience.

“We strive to build a world-class experience where we pass all our learnings from our R&D and insights to Dara’s Ice Cream. We’re looking forward to increasing retention, and understanding the consumer’s behavior,” said ZealPay Founder and CEO Omar Ebeid.

Founded in 2019, Zeal is an innovative Cairo-based startup backed by global strategic investors to empower brands with the next generation of payments, loyalty, and AI-powered insights.

Development of the new app is set to give Dara’s Ice Cream a competitive edge in the fast-growing market.

According to the WM Strategy, the ice cream market in Egypt was worth US$337 million in 2015 and is forecasted to reach US$1.95 billion in retail prices by 2025, thus increasing at a CAGR of 16.87% per annum for the period 2020-2025.

Per capita consumption of Ice Cream products stood at 0.83kg in 2015, which is lower when compared to the global and Middle East & Africa levels of 3.96kg and 1.8kg, respectively, showcasing room for growth.

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