MOROCCO – Edita Food Industries, a leader in the Egyptian packaged snack food market, has inaugurated its first overseas production facility in Morocco.
The inauguration of the new facility marks a key milestone in Edita’s regional expansion plans, expanding the company’s presence in the dynamic North African market.
Edita first entered the Moroccan market in 2019 with its wafer’s exports and currently produces three variations of Edita’s flagship HOHOs brands, with plans to install additional production lines and diversify the product offering in Morocco in the near future.
The new facility is owned and operated by Edita Food Industries Morocco, in partnership with Dislog Group, a leading Moroccan FMCG distributor, both holding 77% and 20% stake in the new entity respectively.
Dislog operates one of Morocco’s largest FMCG distribution networks with wide coverage across all channels.
Commenting on the launch, Edita Chairman Eng. Hani Berzi said, “Edita’s aim has always been to capitalize on our agile business model and transform our company into a multi-country institution to capture regional growth opportunities.
“Our goal is to build businesses in countries that share our values and our economic potential, and Morocco is the first step in fulfilling this goal.”
The first phase of the project was tagged at MAD 203 million, and has so far created job opportunities for over 300 Moroccan citizens since it commenced operations in December 2021.
Edita plans to inject a further MAD 170 million for the second phase, which will add an extension of 12,000 square meters and create an additional 400 job opportunities.
Mr. Moncef Belkhayat, Chairman of the Board of Directors of Dislog Group and Edita Morocco said, “We are very excited to be kickstarting this new phase in our long and fruitful partnership with Edita.
“Together our partnership will deepen Edita Morocco’s exposure in the Kingdom and extract new opportunities from Morocco’s fast-growing food snack market valued at approximately USD 500 million.
“We look forward to replicating Edita’s decades-long success in the highly competitive Egyptian food snack market right here in Morocco.”
The new venture will leverage on Dislog Group’s strong on the ground presence and distribution network that reaches over 72,000 outlets along with Edita’s technical know-how and diverse product portfolio to ensure its success.
Edita Morocco lays the foundation for future expansion of the snack giant across the MENA region and supports its transformation into a multi-country player in the Arab region.