EGYPT – Driscoll’s International, one of the world’s leading marketer of berries, has entered into a contractual agreement with Egypt’s Cairo 3A Agricultural Company – an affiliate of Cairo 3A group, to be the sole distributor of its products in the North African country.
The American entity, undertakes cultivation, production & export of blackberries, blueberries, raspberries berries and strawberries.
With more than 100 years of farming heritage, the international company is a pioneer of berry flavour innovation and the trusted consumer brand of Only the Finest Berries.
Under the partnership agreement, Cairo 3A Agricultural will be the sole representative for the marketing and sales of Driscoll’s products in the Egyptian market.
Cairo 3A Agricultural bagged the contract on the grounds of its distinguished experience in producing and distributing fruits and vegetables to the Egyptian and global markets.
“We are pleased to sign a partnership contract with Driscoll’s International Company, which is considered the largest producer of berries of all kinds in the world, with a 70% market participation,” said Mr. Ali El-Gamil, CEO of Cairo 3A Agricultural Company.
“Driscoll’s is cultivated in 21 countries and marketed across more than 60 countries in North America, Europe, and the Middle East.
“That’s why winning the exclusive partnership will help us penetrate many new distribution channels in the local market and increase the volume of products we distribute, especially fruits of various kinds,” he highlighted.
El-Gamil unveiled that the agreement includes a plan to export strawberry products by Cairo 3A Agricultural to different distribution areas handled by Driscoll’s worldwide.
This will contribute to placing Egypt on the global map for the cultivation of some specialized types of fruits, and will also grant transferring investors’ destinations to invest in the Egyptian agricultural market.
He also stated that it was mutually agreed to reach a 300 million EGP volume of cooperation during the first year, whether from distributing Driscoll’s products in the Egyptian market or exporting Cairo 3A Agricultural’s strawberry products through Driscoll’s distribution network across the globe.
With an optimistic plan to exceed the barrier of EGP1 billion by the fifth year, Cairo 3A aims to obtain a 50% market share of berries sales in the local market in 2023, provided that it exceeds 90% by 2028.
“We identified the major companies operating in the local market and studied them thoroughly to choose the one that will contribute to supporting our vision, Cairo 3A Agricultural was the most suitable company to match our standards.
“Cairo 3A Agricultural Company gained our trust due to its long experience in the Egyptian market, its production of a wide range of high-quality fruits, and its great storage and distribution capabilities to many different distribution channels in the Egyptian market,” said Mr. Shadi Fayed, Managing sales and key accounts of Driscoll’s in the Middle east and North Africa.
Cairo 3A Agricultural Company is one of the largest companies operating in producing and distributing fruits and vegetables in the Egyptian market.
It owns 2,500 acres in Wadi El-Natrun to grow several crops, a packing station with a production capacity of 120 tons per day that includes 6 packing lines, and one of the largest cold storage facilities in the Middle East and Africa with a capacity of 6.6 pallets to ensure that fresh fruits and vegetables remain of high quality.
The facility also includes: 3 cold rooms, 2 freezer rooms, 2 pre-cooling units, and 1 quick-freezing tunnel, in addition to the Qutof, concentrates factory, which operates with an annual production capacity of 12 thousand tons.
The company is one of the largest fruits and concentrates exporters to more than 40 countries around the world.
Driscoll’s vision is to consolidate its position all over the world through entering into strategic partnerships.
The company recently commenced discussions with Kenyan listed agri-business firm, Kakuzi PLC, evaluating the possibility of exporting premium Kakuzi Blueberries to the European, Middle, and Far East markets and further developing regional sales.