Egypt’s Pico Modern Agriculture expands global footprint
EGYPT – Egypt’s Pico Modern Agriculture, known for its high-quality and sustainable fresh produce, is broadening its reach with an impressive diversification of products and technological advancements.
The company, which exports premium fruits and vegetables, continues to innovate while maintaining its commitment to meeting global demand.
Strawberries remain a cornerstone of Pico’s portfolio, with production running from November to April. Salma Diab, Pico’s marketing and business development manager, highlights the company’s dedication to introducing new varieties that align with evolving consumer preferences.
“We are always looking to introduce new varieties to meet evolving consumer tastes and preferences. The launch of varieties such as Florida Pearl and Felicity reflects our dedication to delivering exceptional quality,” she said.
Similarly, Pico has seen significant success in its avocado production, particularly with the popular Hass variety.
Catering to global markets such as the Gulf and the UK, the company has positioned itself as a reliable supplier. “Our focus on premium quality and timely deliveries has established us as a trusted supplier,” Diab stated.
Grape production has also taken center stage, with the company extending its harvesting period from four to up to 12 weeks.
Leveraging world-class varieties from renowned programs, Pico provides a consistent supply of high-quality grapes between May and July.
“Our extended window for grape production ensures that we can meet the growing global demand for high-quality grapes,” said Diab.
Mangoes, another key product, are cultivated from August to November, with varieties tailored to meet diverse market preferences. “Our mango varieties are not only diverse but tailored to different market preferences, which has resulted in a strong following,” Diab explained.
Beyond fresh produce, Pico has ventured into value-added items such as ready-to-eat sweetcorn, artisanal honey, and frozen fruits.
“Value-added products allow us to reach consumers directly and offer convenient, high-quality solutions,” Diab noted.
The launch of Pico’s e-commerce platform and mobile app has further strengthened its presence in the domestic market, enabling farm-to-home delivery. “We are embracing technology to better connect with consumers, offering fresh produce directly from the farm to their doorstep,” said Diab.
While Egyptian strawberries continue to reach international markets, competition remains strong, especially with the arrival of premium Spanish varieties.
According to Polina Valkanova of Special Fruit, “Egyptian strawberries are still entering the market via sea freight at very competitive prices. However, many retailers are choosing Spanish strawberries for their consistently superior quality.”
With favorable weather conditions and stable demand, the outlook for global strawberry markets remains positive. Pico’s continued focus on quality and innovation ensures its position as a leader in the competitive produce sector.
As Diab concluded, “Our investments in advanced technologies and logistical solutions are integral to maintaining the highest standards of quality and service.”
Egypt’s Pico Modern Agriculture expands global footprint
EGYPT – Egypt’s Pico Modern Agriculture, known for its high-quality and sustainable fresh produce, is broadening its reach with an impressive diversification of products and technological advancements.
The company, which exports premium fruits and vegetables, continues to innovate while maintaining its commitment to meeting global demand.
Strawberries remain a cornerstone of Pico’s portfolio, with production running from November to April. Salma Diab, Pico’s marketing and business development manager, highlights the company’s dedication to introducing new varieties that align with evolving consumer preferences.
“We are always looking to introduce new varieties to meet evolving consumer tastes and preferences. The launch of varieties such as Florida Pearl and Felicity reflects our dedication to delivering exceptional quality,” she said.
Similarly, Pico has seen significant success in its avocado production, particularly with the popular Hass variety.
Catering to global markets such as the Gulf and the UK, the company has positioned itself as a reliable supplier. “Our focus on premium quality and timely deliveries has established us as a trusted supplier,” Diab stated.
Grape production has also taken center stage, with the company extending its harvesting period from four to up to 12 weeks.
Leveraging world-class varieties from renowned programs, Pico provides a consistent supply of high-quality grapes between May and July.
“Our extended window for grape production ensures that we can meet the growing global demand for high-quality grapes,” said Diab.
Mangoes, another key product, are cultivated from August to November, with varieties tailored to meet diverse market preferences. “Our mango varieties are not only diverse but tailored to different market preferences, which has resulted in a strong following,” Diab explained.
Beyond fresh produce, Pico has ventured into value-added items such as ready-to-eat sweetcorn, artisanal honey, and frozen fruits.
“Value-added products allow us to reach consumers directly and offer convenient, high-quality solutions,” Diab noted.
The launch of Pico’s e-commerce platform and mobile app has further strengthened its presence in the domestic market, enabling farm-to-home delivery. “We are embracing technology to better connect with consumers, offering fresh produce directly from the farm to their doorstep,” said Diab.
While Egyptian strawberries continue to reach international markets, competition remains strong, especially with the arrival of premium Spanish varieties.
According to Polina Valkanova of Special Fruit, “Egyptian strawberries are still entering the market via sea freight at very competitive prices. However, many retailers are choosing Spanish strawberries for their consistently superior quality.”
With favorable weather conditions and stable demand, the outlook for global strawberry markets remains positive. Pico’s continued focus on quality and innovation ensures its position as a leader in the competitive produce sector.
As Diab concluded, “Our investments in advanced technologies and logistical solutions are integral to maintaining the highest standards of quality and service.”