USA – US-based dairy-alternative company Elmhurst 1925 has officially entered the plant-based meat sector, marking a significant expansion from its roots. 

The company, known for transitioning from traditional dairy to non-dairy products in 2017, has introduced a plant-based chicken alternative crafted from hemp protein.

The product, marketed under the TerraMeat brand, is presented as a dry powder that consumers can mix with water, oil, and a blend of spices to create plant-based chicken cutlets at home. 

Elmhurst 1925 is offering this new product online through its official website, Elmhurst1925.com, at a suggested retail price of US$47.50. 

The TerraMeat Plant-Based Chick’n Starter Kit includes ten pouches of the Chick’n powder, ten packets of spice blends, a silicone mixing cup, and a spatula.

According to Elmhurst 1925, the TerraMeat product delivers 26 grams of complete protein per serving, replicating the texture and layering of traditional meats without relying on fillers, texturizing agents, or other additives commonly found in similar products.

CEO Henry Schwartz emphasized the company’s commitment to innovation and quality, stating that Elmhurst 1925 aims to meet the growing consumer demand for simple, clean-label alternatives to highly processed foods. 

Schwartz highlighted that the company is proud to offer a product that balances taste, texture, and nutritional value.

The global plant-based meat market, which was valued at approximately US$7.17 billion in 2023, is projected to experience substantial growth, with a compound annual growth rate (CAGR) of 19.4% expected between 2024 and 2030. 

Health-conscious consumers are turning towards plant-based meat products, which are widely regarded as healthier alternatives. 

These products are often perceived to contain lower levels of saturated fats and cholesterol compared to traditional meat, making them a popular choice among those looking to reduce their risk of chronic conditions. 

Emerging research continues to support the benefits of plant-based diets, highlighting their potential to lower the risk of heart disease, diabetes, and certain types of cancer.

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