Entlaq acquires stake in Brotinni, to expand dark butchers’ technology across Egypt, Middle East

EGYPT – Entlaq, a Cairo-based think tank and accelerator, has acquired a stake in Brotinni, an Egyptian startup specializing in dark butchers’ technology and smart food solutions. 

The move is expected to support Brotinni’s goal of reshaping the meat production sector with advanced, environmentally-friendly technologies.

Founded by Dalia Abu Omar in 2020, Brotinni is focused on improving traditional meat processing through automation and modern techniques. 

These innovations are designed to enhance efficiency, hygiene, and sustainability, a key aspect of the startup’s mission. 

Dark butchers’ technology refers to the application of cutting-edge processes that streamline production and extend the lifespan of meat products, a strategy Brotinni has embraced to lead the industry.

Entlaq’s investment aligns with its broader objectives of fostering innovation within the food industry and advancing sustainable food production methods. 

The collaboration will allow Brotinni to grow its operations within Egypt while exploring new opportunities across the Middle East. 

With Entlaq’s business development expertise, the startup is looking to strengthen its position in the regional market, particularly in the meat and poultry sectors.

The use of industrial biotechnology and other eco-friendly technologies in Brotinni’s approach is expected to enhance logistics and supply chains, reducing the environmental footprint of meat production while extending product freshness for up to two weeks.

In 2022, Brotinni secured US$600,000 in seed funding through Innlife Investments, which provided initial capital for its early growth.

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