Esprit launches new 4-pack format in South Africa 

SOUTH AFRICA – Esprit, a delicious ready-to-drink beverage, has expanded its portfolio with the launch of its new 500ml 4-pack in South Africa. 

According to the company, the convenient 4-pack format delivers the same great liquid consumers love at a hard to beat price point of R79.99 (US$4.42). 

The range of flavour combinations allows those who enjoy something different to effortlessly try the freshest flavour combos. 

To mark the exciting launch of the 500ml 4-pack, Esprit has introduced a marketing campaign dubbed ‘FourTheFlavour’ where consumers can win fantastic weekly fashion forward prizes by sharing their moments of joy with the new 500ml 4-pack. 

The new RTD variants will include mango chilli and watermelon, strawberry and lime. 

Esprit launched in 2019 with three variants – Mango with a twist of Chilli, Watermelon and Strawberry with a twist of Lime, and Blueberry and Basil with a twist of Hibiscus, with a total sales volume of 3.2mL (year to June 2019); 14.8mL (year to June 2020) and 17.9mL (year to June 2021). 

In 2021, Esprit emerged as one of NielsenIQ BASES Top Breakthrough Innovation award winners.