UNITED KINGDOM – Fairfields Farm has entered into an agreement to acquire the crisp and popcorn brand, Ten Acre targeting to take over its booming overseas market.
Ten Acre is a well-established brand comprising of crisp and popcorn flavours that are Gluten Free, Dairy Free and MSG Free; as well as being Vegan doing exports in more than 45 countries across Europe, the Middle East, Asia and North America.
Fairfields Farm’s move will see it tap into the global market already established by Ten Acre for its hand-cooked crisps.
The acquisition will also allow Fairfields Farm to enjoy the popcorn portfolio with flavours including wasabi, fennel and lemon, cappuccino, and strawberries and cream.
“We have a synergy with Fairfields Farm, both believing in great taste and premium quality.
Export is to be a focus at Fairfields – this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade.
Our joint attributes and parallel thinking will push both brands forward to become a force to be reckoned with in the snacking sector,” said Tony Goodman, Ten Acre co-founder.
The sale was expected to further strengthen Ten Acre’s position not only in the United Kingdom but also expand its market cover for its brand varieties in the global business.
To revolutionise the market, Fairfields Farm launched microwaveable bag of crisps ‘Heat & Eat’, to provide a sense of convenience to customers as it requires only 30 seconds of heating.
With an ever growing hand-cooked snack market, adding new flavors to its range of snacks was a worthwhile innovation in providing friends, couples and even families a wholesome snacking experience.
“This is an exciting step for us.
Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export opens up opportunities for us.
Joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success,” said Robert Strathern Fairfields Farm founder.