USA fairlife, a dairy beverage brand that was recently acquired by The Coca-Cola Company, has launched fairlife Real Dairy Coffe creamers, its latest line of premium products made with ultra-filtered milk.

The new Real Dairy Coffee creamers will be available in four varieties: Hazelnut, Caramel, Vanilla, and Sweet Cream and are sold in 16-ounce bottles in the refrigerated dairy aisles of grocery and retail stores.

The launch of the coffee creamers marks fairlife’s first venture into the creamer category at a time when the category is set to witness significant growth.

fairlife noted that while the coffee category is expected to grow from US$15.1 billion in 2019 to US$18.5 billion by 2024, the creamer market is projected to grow alongside it, from US$6.1 billion to US$7.5 billion.

The projected growth has been attributed to coffee’s functional benefits and healthful positioning as well as consumers adding less sugar to their coffee drinks or purchasing beverages that don’t contain artificial ingredients.

Bill Kelly, Chief Marketing Officer at fairlife, says; “Today, the creamer category is dominated by choices that lean heavily on indulgent flavors.

“As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up,”

“We created fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to enhance their coffee experience.

“Our creamers are made with ultra-filtered milk and 40% less sugar than other creamers. It’s just another way to offer consumers delicious products with enhanced nutrition profiles.”

The company claims that all the four creamers varieties are made without artificial flavors or sweeteners and have 40% less sugar than regular coffee creamers.

The smooth and balanced creamers are also said to be lactose-free, gluten-free, and are made without the use of artificial growth hormones.

In April last year, fairlife announced that it is building a new production facility worth US$200 million in Arizona, US with a goal to expand its production facilities.

The new 300,000 square foot production and distribution facility will enable the company expand production of different dairy-based beverages at its production plant in Coopersville, Michigan.

The facility is expected to begin operation in the half of 2020 with enhanced production lines to meet the growing consumer demand for dairy products.

The Coca-Cola Company recently acquired full ownership of the American dairy beverage brand, after purchasing the remaining 57.5% stake in the company from joint venture partner Select Milk Producers.