Ferrero appoints Craig Barker as new Managing Director for UK & Ireland
Having held various leadership positions within Ferrero, Barker is well-equipped to drive growth and innovation in the UK & Ireland market.
EUROPE – Ferrero, an Italian multinational company renowned for its confectionery products, has appointed Craig Barker as its new regional Managing Director in the UK and Ireland.
With over 20 years of experience in the confectionery industry, Barker has worked at Ferrero for the past two decades, serving as managing director in the Asia Pacific, Australia, New Zealand, and North Asia regions.
Barker said, “I started my journey with Ferrero as a sales director in the UK 20 years ago, and am pleased to be returning to the region at such a dynamic time.
“Ferrero UK & Ireland continues to grow with strong brands, product innovation and expansion into new categories. I look forward to working alongside the talented team to continue to bring joy to our customers with our iconic brands.”
Previous UK and Ireland Managing Director Philippe Steyaert has been promoted to Chief Business Officer at Ferrero’s central office in Luxembourg.
Steyaert thanked the UK and Ireland team for their hard work under his leadership over the past three-plus years.
“I am very proud of what we have achieved together, and I am confident that under Craig’s leadership, Ferrero UK and Ireland will continue to thrive and grow. I look forward to seeing his and the team’s success.”
Ferrero North America appoints Alanna Cotton President
The news comes three years after Alanna Cotton was named President and Chief Business Officer of Ferrero North America, succeeding Todd Siwak, who stepped down to return to private equity.
As President and Chief Business Officer of Ferrero North America, Ms.Cotton will be responsible for Ferrero’s business in the U.S., Canada, and Caribbean, building upon its growing footprint and capabilities for iconic brands like Kinder, Butterfinger, Nutella and Tic Tac, and cookie favorites such as Keebler, Famous Amos, and Mother’s.
She said, “I’m excited to join Ferrero North America and lead this incredible team and portfolio of beloved brands on its continued growth trajectory. The company’s global presence and rapid expansion on the continent are impressive, and I’m thrilled to help move the business forward in this new chapter.”
Ms. Cotton, who will report directly to Lapo Civiletti, CEO of Ferrero Group, joins the company to support Ferrero’s global business strategy of strengthening its position in the sweet packaged food category.
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