Ferrero expands its adventure line of Tic Tac with launch of Big Berry Adventure in US

USA – Confectionery company, Ferrero is expanding its Iconic Tic Tac mint brand with the launch of Big Berry Adventure in the US.

The brand’s newest fruit innovation features a delightful mash-up of two rich raspberry and juicy blueberry flavours that come together with a playful shake.

According to the company, the new flavour was created to inspire fun and adventurous moments for consumers and will be rolled out on shelves nationwide.

“Fruity flavors have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile.”

Felipe Riera Michelotti – VP Marketing, Tic Tac North America at Ferrero USA, Inc.

A 2019 US report, cited by Ferrero, found that 52% of respondents who purchased gums, mints or breath fresheners said that they were interested in a greater variety of fruity flavours.

Under its Adventure Line, Fruit Adventure recently became Tic Tac’s best-selling flavour and orange took the second spot, which Ferrero says underscores consumer demand for more fruit-forward flavours.

“Fruity flavors have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile,” said Felipe Riera Michelotti, VP Marketing, Tic Tac North America at Ferrero USA, Inc.

“Tic Tac sales and industry reports are showing mint and gum users are seeking out other refreshing flavors beyond traditional mint. With Big Berry Adventure, we decided to introduce not one, but two fruity flavors in one pack. This new pair will be sure to add a pop of playful refreshment in a way that only Tic Tac can.”

Last year, the Ferrero Group unveiled a limited-edition Coca-Cola Tic Tac variant for distribution in more than 70 countries.

To further expand its presence Ferrero recently opened a new distribution centre in Georgia.

The newly-constructed facility marks the fifth USA facility that Ferrero has opened in the past year which will increase capacity and support its North American expansion.

The 728,000 square-foot facility will add distribution capacity for the company’s newly-acquired brands following its deal with Nestlé for its US confectionery unit such as Butterfinger, Crunch and Babyruth.

Over time, the centre will reportedly distribute other classic Ferrero brands including Nutella, Tic Tac, Kinder and Ferrero Rocher.

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