Ferrero expands portfolio with new sugar-free Tic Tac Two
UK – Global confectionery giant Ferrero has introduced Tic Tac Two, a new sugar-free addition to its iconic Tic Tac brand.
This innovative product offers dual-flavour combinations in a double-sided format, giving a fresh twist to the classic hard sweets.
A Ferrero spokesperson highlighted the brand’s commitment to evolving consumer preferences, stating, “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers.
“We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
Set to debut in the UK in February 2025, Tic Tac Two will be available in three flavour combinations: raspberry and lemon, strawberry and lime, and fresh and mild spearmint.
Designed to attract impulse purchases, the product’s unique dual-flavour concept and modern packaging are aimed at younger consumers.
Tic Tac Two will be sold across grocery and wholesale channels at a recommended retail price of US$1.70.
Ferrero acquires Power Crunch to strengthen better-for-you offerings
Beyond expanding its Tic Tac range, Ferrero is also strengthening its better-for-you product lineup by acquiring protein snack company Power Crunch from Bio-Nutritional Research Group.
As part of the deal, Ferrero will integrate Power Crunch’s operations and its 50 employees into its North American division.
This move aligns with Ferrero’s strategy to tap into the growing demand for nutritious, high-protein snacks.
Michael Lindsey, President and Chief Business Officer of Ferrero North America, emphasized the company’s long-term vision, “The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories.
“We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team.”
Founded in 1996, Power Crunch has gained popularity with its protein-packed wafer bars and high-protein crisps, launched in 2024.
Kevin Lawrence, Founder and CEO of Power Crunch, expressed enthusiasm about the partnership, “Joining Ferrero is an amazing opportunity. The company’s commitment to quality and its ambitions in the better-for-you snacks category will help bring Power Crunch to more consumers than ever before.”
With these strategic moves, Ferrero continues expanding and diversifying its portfolio, catering to changing consumer preferences in indulgent and health-conscious snacking.
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