ITALY – The Ferrero Group is partnering with The Coca-Cola Company to launch limited edition of Coca-Cola flavored Tic Tac mints.
The Tic Tac Coca-Cola will be available in the next few months in more than 70 countries all around the world, marking the first time a mint has been developed with Coca-Cola.
The Special edition will be available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration. The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go.
The introduction of this exclusive limited edition is supported by a global integrated communication plan, including a dedicated media campaign as well as comprehensive online and social media communication activities.
“With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac.
“Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment,” the companies said in a statement.
Over the years, Tic Tac has featured a variety of fruity or minty flavors including the recently launched range of “The Simpsons” themed flavors included blueberry, donut and bubblegum.
The brand also previously offered Tic Tac Mixers in cherry cola, peach lemonade and piña colada flavors as well as other flavors such as spearmint mix, strawberry fields, mint evolution, apple mix, and fruit adventure.
As one of the major player in the confectionery market, the Italian-headquartered Ferrero Group recently made a commitment to make all its packaging 100% reusable, recyclable or compostable by 2025.
Ferrero said that it wants to play an active role in eliminating problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models.
The company said it will be further investing in research and development and open innovation departments to eliminate unnecessary plastic packaging and maximise use of recycled materials.
The company also unveiled plans of exploring projects to test new compostable packaging materials for targeted applications, with focus on marine compostable solutions.