Ferrero partners Loop, Carrefour to explore reusable cans for its Nutella brand

FRANCE – Italian manufacturer of branded chocolate and confectionery products, Ferrero has partnered with Carrefour and Loop to roll out reusable jar for its Nutella brand.

The partnership is in line with Ferrero’s 2019 plans to make all its packaging 100% reusable, recyclable or compostable by 2025.

To support this objective, the company has joined forces with the two companies to implement the pilot scheme for its Nutella brand in Paris, France.

The new jar was developed by Ferrero in partnership with reuse platform Loop and is specially designed with features such as an optimised label and seal that can be easily removed during the wash cycle.

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Under the scheme, shoppers will be able to purchase a Nutella jar from the ten pilot stores and the Carrefour website for which they pay a deposit.

 The French retailer will then collect the empty jars for washing and reuse.

Since signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment in 2019, Ferrero has become a participant organisation in the New Plastics Economy initiative.

Ferrero says that the new scheme promote progress towards a circular economy for plastics and that it is “looking forward to working with the other participants to drive action and promote innovation”.

In addition to the reusable jars, Ferrero has created new recyclable packaging for Kinder Happy Hippo and joined the 4evergreen alliance, which brings together companies across the fibre-based packaging value chain who are committed to increasing circularity and sustainability.

Earlier this month, swiss manufacturing giant Nestlé also partnered with the French retailer and Loop to launch reusable containers for some of its products.

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Nestle said that the products set to be packaged in the new reusable containers include the Nesquik cocoa powder, Ricoré chicory and coffee drink, as well as Chocapic Bio cereals.

According to Nestle, the reusable packages will also be available in the 10 Carrefour stores in and around Paris before the end of the year.

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