Fertilizer giant OCP Group launches agricultural development centered website to promote industry growth

MOROCCO – Morocco’s state-owned phosphate and fertilizer group OCP group has launched a new website dedicate to promote the establishment of agricultural ecosystem under the Al Moutmir initiative.

Al Moutmir initiative launched in 2018 is OCP’s model of integrated agricultural development, encompassing a multi-service offering of innovative and personalized solutions to better support farmers.

This initiative is focused on promoting best agricultural, technical and governance practices, and in particular uses fertilization as a real lever to improve productivity and preserve natural resources.

The newly launched online platform is further expanding OCP’s offering which aims to facilitate the sharing and capitalization of knowledge for agricultural development.

Through this the group will share its expertise in the field of sustainable and smart agriculture.

“The objective is to contribute to the emergence of inclusive agricultural development models, creating values ​​and lasting impact.”

OCP Group

OCP has indicated that the website is multilingual to facilitate openness at national, regional and international levels, enriching exchange of information, inclusivity and capable of attracting young people.

The website also features a document library rich in scientific content and a contact section that will allow users to directly speak with the OCP’s team, who will respond to their requests.

“A long-standing partner of farmers, OCP remains strongly committed alongside the entire ecosystem to support the transformation of this sector in Morocco and more broadly in Africa and around the world.

“The objective is to contribute to the emergence of inclusive agricultural development models, creating values ​​and lasting impact,” underlines the group.

In a partnership approach, OCP is working with the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, mobilizing its teams in order to closely reach and support most farmers, especially the small-holders.

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“The digital solutions offered by new technologies are indeed at the heart of the OCP-Al Moutmir model. A use of the digital tool that not only capitalizes on the exchanges between the team and the farmers but also to shorten the distances and have a multiplier effect.

“Based on advanced technological concepts and models such as artificial intelligence and satellite imagery, these solutions make it possible to offer tailor-made recommendations to each farmer according to his needs,” stated the group.

Other initiatives undertaken by OCP in recent times include the launch of a platform to ensure expertise sharing between African researchers and partners on soil mapping.

For the soil mapping, OCP mobilized more than 10 vans equipped with advanced equipment for soil analysis.

The mobile laboratories are aimed to benefit farmers across the country and mostly focus on small-scale farmers who cannot access such services, either due to lack of awareness or financial difficulties.

The initiative seeks to analyse soil samples from 30,000 different farms throughout the 2020-2021 agricultural season.

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