USA – FIJI Water, America’s No. 1 premium imported bottled water, has announced that it has discontinued its distribution partnership with Keurig Dr Pepper, and will directly handle more of its own product delivery.
According to the company, this new distribution model will ensure a focused, superior experience for retailers and consumers.
FIJI Water said it will continue to work with many of its other trusted distribution partners in non-KDP territories and specialty channels, who remain closely aligned to FIJI Water’s goals and objectives.
“This change allows us to better serve retail customers and consumers by providing service levels commensurate with FIJI Water’s premium brand,” said Elizabeth Stephenson, president, FIJI Water.
“FIJI Water will be able to provide a much better in-store experience for our customers, while also being more responsive to consumer demands as e-commerce and omni-channel shopping continue to grow.”
As part of the larger Wonderful Company family, recently named the fastest-growing midsize CPG company, FIJI Water will leverage significant capabilities, including the expertise of more than 300 sales and merchandising team members to improve the in-store customer and consumer experience.
This distribution model change allows FIJI Water to bring Wonderful’s “concierge level” customer service, first honed in the produce category, to customers in the water category.
The transition will be complete by October 1, 2018.