UK – The leading independent B2B supplier of tea and coffee, Finlay’s, is building a new cold brew coffee facility at its Hull manufacturing site, to tap into the emerging market in the UK and Europe.
The new cold brew coffee site built next to Finlays’ tea decaffeination facility in Hull and close to its tea and coffee facility in Pontefract, West Yorkshire, will focus on supplying big beverage brand owners with a full cold brew coffee solution, including ready-to-drink and bag-in-box formats.
Finlay’s new facility set to be Opened in autumn 2022, will produce pure cold brew coffee solutions, starting with high-quality, sustainably sourced coffee beans that are freshly roasted at its roastery in nearby Pontefract.
Finlays said it will be able to create tailored blends which are steeped in ambient temperature filtered water in a reduced oxygen environment.
The cold brew, according to the B2B coffee and tea supplier, is made by slowly steeping coffee in ambient temperature water to extract the best flavors from the bean, creating a full-bodied, rich flavor that is less acidic and bitter than hot brew.
In addition, the triple filtered and gently extraction process using a bespoke, gravity-fed extraction technology that involves no heat or pressure, will also preserve the character and full-bodied flavor of the coffee and achieve consistency.
Andrew Martin, group head of business development at Finlays said: “While cold brew is already extremely popular in the US and Japan, the market is emerging in the UK and Europe. “
Looking at the forecast growth for this sector, there is a huge opportunity for brands to lead in this space in both retail and Out of Home. Our new facility will help these brands tap into the exciting cold brew market.”
Martin added that cold brew is a key trend among young consumers with 80% of Millennials finding cold brew appealing and 40% of Gen Z consumers preferring their coffee in chilled ready-to-drink formats.
He explained that cold brew is a preferred drink that is growing fast because it offers a natural source of caffeine making it a great alternative to normally sugary energy drinks, most of which contain synthetic caffeine.
Furthermore, the cold brew’s complex flavor profile and natural smoothness also mean it offers a rich sensory experience without the need for additional ingredients.
Market analysts say the global cold coffee brew that is seen as a more premium alternative to traditional iced coffee is experiencing growth that is being driven by increasing penetration in the RTD beverage category and the premiumization of the product.
The increasing offering of major popular companies in the category is also spurring the growth of the global market.
Grand View Research projects the cold brew coffee market size valued at US$339.7 million in 2018 to register a CAGR of 25.1% from 2019 to 2025.
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