USA – Financial Information Technologies (Fintech), one of the leading business solutions providers for the alcohol beverage industry, has acquired Armadillo Insight, to expand its specialized technology across the alcoholic beverage industry.

Armadillo Insight is a company that turns complex craft beer data into sales and marketing intelligence that drives product placement across chain retailers.

Fintech said that the acquisition furthers its mission to deliver specialized technology that maximizes efficiency and improves communication across the three tiers of the alcohol industry.

Fintech has been providing solution to solves the unique challenges of beverage alcohol management for decades. To date, the company has partnered with over 150,000 retailers and 4,000 distributors across the country.

Fintech’s platform capabilities have expanded significantly since the company’s inception, evolving to provide business process automation and data-driven services for anyone who buys or sells alcohol.

The company noted that adding Armadillo Insight to its portfolio of products brings actionable intelligence that enables sales growth for breweries.

By integrating Armadillo Insight with the previously acquired Lilypad Solutions, Fintech expects to empower its rapidly growing base of nearly 500 supplier clients with an intelligent CRM solution.

“Armadillo Insight presents an exciting opportunity for Fintech to fortify and expand its services to the supplier market,” said Tad Phelps, Chief Executive Officer of Fintech.

“Armadillo’s impressive ability to combine various data sets and derive mission-critical information combines perfectly with Fintech’s mission to offer technologies that drive operational efficiency and better align all businesses operating in the alcohol industry.

“We look forward to working with the Armadillo team, and we’re eager to expand on the strategic advancement that this acquisition affords our company.”

Since its inception in 2012, Armadillo Insight has served suppliers with task-specific, industry-relevant data and is currently working with the industry’s top brands to provide an innovative data platform that drives sales growth.

The company says that by combining depletion and competitive scan data, craft beer suppliers are able to improve productivity and increase their understanding of complex brand and package intelligence.

“There is tremendous synergy between Fintech’s operational solutions and Armadillo Insight’s data solutions, which made it an easy decision to join forces,” stated Doug Mills, founder of Armadillo Insight.

“We are proud of the developments that we have made since 2012, and we are honored to continue serving the industry’s top craft brands with Fintech’s technology and data science resources helping us innovate faster.”

This acquisition is the second within 12 months for Fintech. The company said that the all of Armadillo Insight’s team will integrate with Fintech as the partnership develops further.