BRAZIL – Flavours and colours specialist Firmenich has officially inaugurated its manufacturing plant for encapsulated flavours in Sao Paulo, Brazil, extending its footprint to Latin America.

The ceremony, which was conducted in the presence of customers, partners and its Executive committee, focused on making the new plant to serve as a centre of excellence for encapsulated technologies in Latin America.

The new facility will offer the company’s customers increased competitiveness and speed-to-market for the Group’s core encapsulated flavour technologies, Durarome Aromatic and Flexarome.

“This significant investment reflects the strategic importance of Brazil, a critical market for Firmenich for the past 65years,” said Gilbert Ghostine, CEO, Firmenich.

“This centre of excellence for encapsulated technologies enables us to develop competitive winning solutions for our customer’s with greater speed-to-market, while optimizing our environmental footprint.”

Durarome Aromatic and Flexarome are part of the company’s iconic brand of encapsulated flavours, Encapsulations, which deliver maximum taste experience for consumers.

“Helping our customers meet the needs of their consumers is the cornerstone of our business,” said Chris Millington, President of Flavours.

“We are thrilled to have additional capacity here in Sao Paulo to offer the best-in-class encapsulated flavours to our customers across Latin America”

Durarome sustains a product’s fresh taste throughout its shelf-life, particularly powdered soft drink and oxidation sensitive products such as citrus and tropical flavours, which are popular in Latin America.

Flexarome is a process-resistant and multi-dimensional flavour solution which acts in synergy with food and beverage products to intensify taste impact and pleasure, by protecting flavour authenticity.

The new plant is designed to increase the Group’s operational efficiency and also optimize its environmental footprint by reducing water consumption by 20% and energy consumption and waste by 15%.