SWITZERLAND – Firmenich, a privately owned perfume and taste company, has partnered with Novozymes, a Danish biological solution leader, to launch a new jointly developed natural sugar reduction solution TasteGEM® SWL with Saphera® lactase
A synergy is achieved when Firmenich’s market-leading sugar reduction solution TasteGEM® is combined with cutting edge lactase solution Saphera®.
The patent-pending technology unlocks the naturally occurring sweetness of milk and bridges the sensorial gaps that arise when added sugar is removed.
TasteGEM® SWL with Saphera® lactase delivers a superior tasting product and enhanced eating experience with authentic sweetness and increased creaminess and the added benefit of lower lactose levels.
“We are seeing a significant shift, with consumers ranking reducing sugar as the #1 health consideration in their food and beverage choices,” said Emmanuel Butstraen, President of Flavors, Firmenich.
“Building on our industry leading, proprietary sugar reduction capabilities, we have joined forces with Novozymes, to develop uniquely optimized dairy solutions for our customers that are both delicious and nutritionally balanced.”
This new technology enables up to 50% sugar reduction in yogurt and other dairy products without the use of sweeteners.
“We are happy to be in this joint collaboration with Firmenich, which has quickly resulted in bringing a new, unique innovation to the market,” said Claus Crone Fuglsang, Chief Science Officer at Novozymes
“Our companies’ combined strengths help dairy companies improve their existing products and develop new ones for the growing number of health-conscious consumers looking for dairy products with improved nutritional properties including less sugar and calories.”
Firmenich has also partnered with Microsoft to use artificial intelligence (AI) in optomizing flavor combinations and create a lightly grilled beef taste for plant-based meat alternatives.
Firmenich leveraged Microsoft’s technology to cross reference its ingredients database with what consumers crave to create its grilled meat flavor.
The company is working to create other AI-generated flavors based on a raw materials database it maintains. Using AI allows the company to address other consumer criteria and ingredient requirements such as clean label, organic, natural or non-GMO more quickly.
Demand for plant-based protein is growing and flavors are becoming more nuanced as companies try to mimic natural meat flavors. AI can help predict the tastes that consumers are searching for as well as forecast future trends.
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