Firmenich unveils Taste & Beyond pilot plant in Anaheim, aims to accelerate diet transformation

US-Swiss flavor and fragrance company Firmenich has opened a Taste & Beyond pilot plant in Anaheim, California, which aims to help customers prepare for scaled-up production.

The modern facility hosts a full range of capabilities and state-of-the-art equipment specifically designed to enhance collaboration and accelerate speed to market by preparing customers for scaled-up production.

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The facility is designed to turn around multiple prototypes and create small-scale application samples in a short period of time for faster product innovation in all product categories, including savory, beverages, and nutrition.

The company said the pilot Plant is an important part of its commitment to accelerate diet transformation by empowering brands with end-to-end capabilities.

The empowerment is to enable the brands to create enjoyable eating and drinking experiences that are healthier and more sustainable.

The West Coast Pilot Plant in Anaheim also brings Firmenich closer to other entrepreneurs in California, which has long been a center of activity within the food & beverage industry and recently evolved into a global innovation hub.

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The city is also home to a vibrant community of industry start-ups, which the flavor and fragrance company eyes for partnerships in creating impactful food & beverage launches by leveraging state-of-the-art processing facilities.

The new facility further elevates Firmenich’s capabilities and helps to solidify its position as a trusted innovation partner for visionary food, beverage, and nutrition customers.

Sherry Xian Linert, VP of Firmenich West Coast Ventures, said: “The food and beverage industry is quickly evolving globally, and at an even faster rate here on the US West Coast. This sheer pace makes speed to market absolutely critical.”

 I’m excited to leverage our West Coast innovation center and new pilot plant, combined with our expertise in plant-based proteins and nutrition products, to work with customers on rapid prototyping.”

Maurizio Clementi appointed interim President of Taste & Beyond division

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Meanwhile, the world’s largest privately-owned fragrance and taste company has appointed Maurizio Clementi as interim President of its Taste & Beyond division, effective immediately.

This move follows former President Emmanuel Butstraen’s recent appointment as Chief Integration Officer overseeing the upcoming DSM-Firmenich merger.

The company added that Maurizio will remain in the role until the merger is successfully completed.

Maurizio Clementi, who has been with Firmenich for the last 11 years and has served as Firmenich’s Taste & Beyond Global Strategy SVP, where he grew Taste & Beyond’s Human Insights teams into a trusted global authority, oversaw the successful acquisition of Campus.

Together with Emmanuel, they shaped the group’s SmartProteins meat & dairy analogs business to become an industry leader, according to Firmenich CEO Gilbert Ghostine.

Before joining Firmenich, Maurizio spent several years in corporate consultancy roles, specializing in M&A, and more than eight years with Nissan Motor Co. as CFO for key European markets.

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