Flagstone Foods names Harry Overly new CEO

USA — Flagstone Foods, one of North America’s leading manufacturers and distributors of private label snacks, has named Harry Overly as its new chief executive officer, effective September 15, 2022.

Overly joins Flagstone having most recently served as President and Chief Executive Officer of Sun-Maid, a role he’s held since 2017, having previously held roles in marketing for the company. His recent experience at Sun-Maid will provide Flagstone with insight into many of their markets, supply chain and customers via the dried fruit category.

His career history in food also includes stints in North America for Spain-headquartered olive-oil business Deoleo, confectionery maker BestSweet and Mars-owned Wrigley. He once also worked at meat firm Oscar Mayer, then run by Kraft Foods and now under the umbrella of Kraft Heinz.

He is also familiar with the snacks business having served as Chief Customer Officer at TreeHouse Foods. Flagstone initially was acquired by TreeHouse Foods for US$860 million in 2014, but issues changing customer needs led TreeHouse to sell the brand to Atlas Holdings for US$90 million in 2019, establishing Flagstone Foods as a standalone company and category leader.

Harry's unparalleled understanding of the snacks category is critical as retailers consistently turn to Flagstone for continuous product innovation

Ed Fletcher, an Atlas Holdings LLC partner Tweet

“We are delighted to have Harry at the helm of Flagstone and as an Atlas operating partner, further deepening our expertise in food manufacturing and distribution,” said Ed Fletcher, an Atlas Holdings LLC partner. “His unparalleled understanding of the snacks category is critical as retailers consistently turn to Flagstone for continuous product innovation.”

Flagstone Foods is a premier manufacturer of private label snack nuts, culinary nuts, trail mixes and other nut-based snacks servicing the nation’s top retailers in the club, mass, grocery, drug, limited assortment and convenience channels.

The company also manufactures ingredients for commercial use, provides contract manufacturing services to branded food companies and offers a wide array of value-added services including consumer insights, global sourcing and commodity advising and product development.

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