FMCG startup QwikPik partners Swiggy to pilot delivery of its heat & eat pizzas

ASIA – QwikPik, a startup technology offering ready to serve snacks and meals has partnered with Swiggy for delivery of its food products in India, according to ET Retail.

The partnership involves QwikPik Technology’s packaged food brand Yumlane through a pilot program across select locations in Mumbai with possibilities to extend the partnership across all the cities Swiggy is present in.

Customers can place orders on the Swiggy app for Yumlane products such as heat and eat pizzas which will be delivered by Swiggy.

While Swiggy is currently delivering over 15 million orders per month across India, Yumlane is expecting to utilize the opportunity to achieve a significant volume growth with an aim to form 10% of Swiggy’s overall order volume over the next 6-9 months.

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It also expects to be available across 200 pick-up points through this partnership with Swiggy.

Yumlane was founded in 2016, sells packaged food, specifically pizzas and momos in supermarkets across Mumbai, Pune, Bangalore and Hyderabad.

It has a presence across over 250 retail touch points while also selling across online distribution channels.

“This is a huge key account channel for Yumlane as Pizza is amongst the top 3 preferred cuisines for customers on Swiggy. We are targeting a run rate of 1 million orders per month through this partnership over the next 6-9 months,” said Hitesh Ahuja, Founder and CEO of Yumlane.

Last month, Swiggy said it plans to roll out its hyperlocal delivery operations by October.

This was part of the move to widen its delivery diversification strategy in addition to intentions to start deliveries for other categories such as medicines and grocery.

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The Bengaluru based food delivery firm is looking to boost volume on its eponymous platform and capture a larger share of the delivery pie by extending the service across the entire hyperlocal delivery market.

Swiggy said it was expecting to grow this business vertical significantly to almost 15-20% of their revenues over the next 2 years.

August 21, 2018

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